It is typical to find a section on "inclusive language" in communication textbooks. Inclusive language is language that refers to people without dividing them by characteristics. In The Art of Public Speaking Steven Lucas uses the example of a business leaders who thanks the company employees and their spouses and partners. The underlying message: It doesn't matter who you are married to or live with, they all make the same sacrifices when employees work overtime. This type of language recognizes that different lives can receive the same recognition.
What to do when the differences are the point of your message? You use inviting language. Not so much in the terms you use, but in the message itself. So you may not be able to say "We are going to change the world" when asking someone to join your cause, but you can say "Together we could change the world." This seems like common sense, but it is uncommon to hear a message that empathizes with others while disagreeing. Try it. It will help you avoid a lot of heated discussions while still making your point.
"Together we can rule the entertainment world."
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